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About Hippo Blue

The creation of childhood friends and self-confessed “big kids at heart” Sam Dickson & Thin Neu, Hippo Blue is a an Australian-owned online retailer which offers distinctive personalised children’s products that are innovative, design-savvy and functional.

Having encountered a lot of negativity in their lives from people telling them that they couldn’t do this or that, Sam and Thin were inspired to create an emotional connection between their customers and Hippo Blue, above and beyond the product itself.

Says Thin, “Through personalisation and imagination, we want to teach children that they are unique and special, and that they can be whoever or whatever they want to be. Never let anyone tell you that you can’t do something”.

From their humble beginnings just a few short years ago (when a single printing machine in a small garage and a modest team of three would go on to produce the brand’s best-selling name labels ), to recently celebrating over 30,000 unique online orders, these days Sam and Thin are working with a growing team of passionate & dedicated staff to continue defining the Hippo Blue brand and enhancing the customer’s experience.

“At the end of the day it really is all about the customer, and we want to continue to create innovative products and unique experiences & memories for them”, says Sam

So what would he say to all the people who doubted him along the way? “Believe in yourself and people will believe in you” offers Sam, without hesitation.