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Why I Now Order My Kids’ Name Labels

Posted in Kid's World, Simple Life
on April 21, 2016
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I was a Dymo mum. I’m usually pretty picky when it comes to decorating my kids’ things, but my husband had purchased one of those nifty labellers, and it seemed a waste not to use it. I would look wistfully at my kids’ friends’ pretty personalised labels adorning their lunch boxes and water bottles. But then, I reminded myself of that labeller sitting at home. And, I could just see my husband rolling his eyes when he saw the pretty colourful stickers instead of the boring black and white strips.

Then they kept falling off… Both the plastic ones and the iron-on’s. I soon had to make a trip to OfficeWorks to pick up a tape refill. In the sea of tapes (think toothpaste aisle), I picked out the ones that I needed. And gawk! Some of the tapes cost more than the labeller itself! That made me question why the Dymo labels use up so much tape. There’s a couple of centimetres on either side of the name that I have to cut off.

I soldiered on. I put my whole weight on the iron and pressed and pressed the labels. Still peeled off after a few months… I rubbed and rubbed the stickers on to the lunch boxes. Only to have them fall off when I took the boxes out of the dishwasher…

Then I received some hand-me-downs from my friend. Some of them had personalised name labels on them. I tried to peel them off, and guess what? They wouldn’t fall off! Then and there I decided, I was going to stop my battle with my Dymo labeller. It just wasn’t going to cut it for lunch boxes and uniforms. Stuff it, I was done.

With my daughter, I happily browsed the website of a personalised name label company I had heard good things about. There were so many cute designs to choose from. My daughter loved trying out all the different colour and font options.

And they have been good to me. They stay on, like they said they would, and they look darn cute. My husband rolled his eyes, as expected. So I printed out a boring black and white label with his name on it and stuck it on the labeller. Yours to keep! :)


Call Me A Bag Lady

Posted in Simple Life
on April 20, 2016
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I’m going to share with you one of the tricks that help me maintain my sanity in the morning while delivering two kids to school/childcare and getting to work on time (ok, give or take 10 minutes…).

I have a bag for every purpose.

My 6 year old daughter has 7 bags that she uses regularly, and this is not counting her little handbags (School backpack, Lunch bag, Library bag, Swim bag, Music bag, Activity bag, Overnighter/Travel backpack).

My baby boy has 5 bags (Childcare backpack, Snack bag, Swim bag, Nappy bag, Activity bag).

When you come into our house, the first thing you will see is bags… All lined up at the entrance. My kids know where to drop off their bags (yes, basically, plunk it down as soon as they enter, but I’ve designed it so that this is the right spot… maybe that’s another trick in itself!!). She knows where to fetch her reader. I know where to go to unpack the lunchboxes and fish out the wet bathers and soiled clothes. I know where to drop in the water bottles and lunch boxes. BOOM!

I get nice ones for the main bags that get used everyday – the School/Childcare Backpack and Lunch Bag, I actually have personalised bags from Hippo Blue. I let my daughter choose the design because my theory is they will take better care of things that they picked out. For my boy, his carers appreciate that they can easily identify his personalised bag because it’s got his name on it. The latest designs even show a character in his likeness, so they will like that even more! The other bags are either gifts or freebies I received over the years at shops, baby classes, and swim schools.

Try it out and let me know how it works for you! I say, if it saves you 2 minutes in a day, it’s worth it!!


Meet Brett, beloved Aussie author & illustrator of The Adventures You’ll Have

Posted in Hippo Blue
on April 18, 2016

1 What were you like as a kid?

I was pretty quiet, but if there was mischief, I was into it. I had a lot of freedom, and I remember doing crazy stuff with my 4 brothers. We would go out and ride our bicycles in the middle of the night in Richmond, Melbourne. I couldn’t touch the ground on the big bikes so I would lean against parked cars. We would build billy-carts and jump ditches. We taught ourselves to drive. We had a lot of fun. I have a really good relationship with my parents and my siblings.


2 What was your favourite book as a child?

Where the Wild Things Are. I carried it around everywhere. I still have the original copy.


3 How did you get into writing and illustrating?

I just love stories. When I was a kid, I loved story time. When we traveled as kids, I would just make up stories and tell my brothers.

I have always drawn pictures. There was an old lady in our neighborhood, and I used to mow her lawn. She used to do old oil style landscape paintings. We started painting together every other Sunday afternoon. That’s when I got into fine arts. I had a few solo exhibitions in Sydney.

When I was retraining in graphics design, I wrote and illustrated a children’s book called Bill the Fish. It became a really huge success. And that was it. They say, you come back to where you are meant to be, and for me I guess it was children’s books and illustrating for kids’ products.


4 What is it about children’s books that you like?

You get two kids of two different races together, and they will just play. Kids are a clean slate, an untouched landscape. They don’t see any nastiness, they are just possibilities. With the right nurturing, they can be anything. It’s all in front of them.

And it’s fun. Where else can I do octopus eating oranges or fish with spectacles? You can’t get that anywhere. I love all the whimsical stuff. I’m such a big kid myself. That dish needs a hat. I love to see it all come to life!


5 Tell us about how the personalised storybook The Adventures You’ll Have came together?

I’ve always thought about people’s names. If you have a good name, what does it mean? You could be LL Cool J or something common like John Smith. It doesn’t matter what your name is really, but it does matter what you do with the name you have been given. You can take your name to places! Whatever you do, whoever you are, be the best version of yourself. We tried hard to get this message across in the book, without being too preachy.

We also wanted it to work for boys and girls. The possibilities are not just for boys, for girls too. If they want to go to the moon, it’s all at their feet.





6 What are the hopes and dreams you have for your own children?

My hope for them is that they are people with empathy and kindness, that they see a person in need and offer them help. That’s a successful person in my eyes. You can tick off all the boxes – house, money, car… But if you are not a person that people want to be around, you will have no one to share them with. I hope that I will be good friends with my kids still when I’m 90.


A personalised book that empowers children – The Adventures You’ll Have by Brett Curzon

Posted in Hippo Blue, Kid's World
on April 13, 2016

By Kate Murray

This is a personalised book with a difference. Not only does it put your child at the centre of the story but the narrative is designed to teach children about self-belief and confidence.

The Adventures You’ll Have is a collaboration between dynamic online retailer Hippo Blue and author/illustrator Brett Curzon of Bill the Fish fame. It comes personalised with your child’s name in print to place them at the centre of the story, but this personalised book is a little different. The aim of this book is to teach your child that the world is at their feet, to go places, to dream big, laugh and love life with all its possibilities and adventures. Doesn’t that sound wonderful?

Hippo Blue The Adventures You'll Have

Brett Curzon brings out his uniquely beautiful illustrative style, creating enchanting characters that your child befriends as the story unfolds. Each whimsical character and exciting adventure are designed to accompany your child through a journey to self-belief. The story is both poignant and uplifting, designed to “evoke the imagination of our children and create unlimited possibilities for them”, says Brett.

“We were determined to launch a book that was not personalised for the sake of being personalised, but which would create a really strong emotional connection between the story and the reader through the celebration of their name”, says Hippo Blue’s Sam Dickson.

Hippo Blue co-creator Thin Neu adds, “At a time when bullying still exists and has sadly crossed over into the digital world, we feel that this book really encourages children to be whatever they want to be. In saying that, it is also a gentle reminder about the importance of being kind to others along the way.” What a great message to instil in young minds.

Hippo Blue The Adventures You'll Have

At Babyology we love showcasing homegrown talent and this collaboration between Sydney artist Brett Curzon and innovative Australian company Hippo Blue is wonderful. Both share the same passion for empowering kids and nurturing imagination.

“The opportunity to collaborate with Hippo Blue for the creation of The Adventures You’ll Have was really a no-brainer, since we shared the same values when it comes to encouraging children to be anything they want.”

With such a powerful message combined with an enchanting illustrated world and your child as the protagonist, this book is sure to be one that children are drawn to and love.

Hippo Blue The Adventures You'll Have

As pictured at top, The Adventures You’ll Have can be personalised for both girls and boys, and the story and illustrations differ accordingly. This charming book is $30 (plus shipping), and is available exclusively through Hippo Blue. Check out Hippo Blue for personalisation options, and to order directly for delivery Australia-wide.


Kate Murray

Kate Murray

Kate was a regular of Melbourne’s music and film scenes, but these days she is on the mum scene. Mother to one adorable little hipster, Kate loves seeking out the latest trends in technology, vintage-style kids clothing, and offbeat kids products. She is often found riding her bike by the Yarra river with baby on back, heading for a good soy latte at the latest kid-friendly cafe. She wants to get there before it becomes cool. So Melbourne.

Click here for the original article on Babyology

Happy National Name Day to EVERYONE!

Posted in Hippo Blue
on April 8, 2016

Every day from 11 April until 8 May, a letter will be randomly selected and announced on Hippo Blue’s Facebook page. If it’s the first letter of your child’s name, you can redeem your FREE 32 personalised name labels on the day.

So check out our Facebook page, share with your friends, and keep an eye out for each other!



On the day that your child’s alphabet is announced, click through to the promotion page. Then it’s easy as ABC:

  1. REGISTER to get started. You will then receive an email with a coupon code for FREE name labels.
  2. CREATE your name label. Pick your design, font, colours, and preview how it looks with your child’s name.
  3. CONFIRM your order, type in the coupon code, and complete your order! Your name labels are coming your way!



These labels are microwave safe, dishwasher safe, and tear/rip proof. They can go on lunch boxes, waterbottles, notebooks, books, pencil cases… Your child’s belongings that you don’t want to go missing.

Best part is, we are offering ALL the design options we have. There are 300 design options to choose from – superheroes, princesses, watermelons, trucks… We have it all (check out our Gallery on the promotion page). Plus, we are introducing a collection of brand new, original illustrations from beloved Aussie author/illustrator Brett Curzon.